Second Baby, Second SNOO: A Conversation With PR Founder Daisy Hoppen

Daisy Hoppen knows a thing or two about making things look effortless. As the founder of DH-PR, one of London’s most respected fashion communications agencies, she spends her days shaping how some of the industry’s most coveted brands show up in the world. But lately, her most important client is a lot smaller—and a lot snugglier.

Daisy recently welcomed her second baby, a little boy, and for the second time, she’s leaning on SNOO to help her family find its rhythm. After SNOO helped her daughter settle into a routine and longer sleep stretches, it was an easy choice to bring it back for round two. We caught up with Daisy to talk about juggling a fast-paced business with a newborn, why she brings her son along to client meetings, the parenting skill she completely forgot the second time around, and the simple advice she’d give any parent before they bring their baby home.

How do you think about protecting your own rest and recovery during the newborn stage when the industry doesn't exactly slow down?

It’s very hard, and I am my own worst enemy—I was doing client meetings and some social appointments around a week or so after the baby was born and checking my emails etc. I find it easier to stay on top of work than to disappear and come back a few months later. That said, the first few day I stayed firmly in bed just cuddled up with baby and getting to know him. It’s such a special time—I also bring him to all my meetings!

You're a second-time SNOO parent now. What made you reach for SNOO again for your second little one?

It just genuinely really helped support our daughter’s sleep last time and helped with a routine and longer sleep stretches.

Has SNOO changed anything about how you sleep—or how your family functions?

I find the white noise it makes strangely reassuring and relaxing too!

You grew up surrounded by people with an incredible eye for beautiful, well-made things. Has that sensibility carried into how you've designed your family's home environment, and the baby's space in particular?

The baby is sleeping in my room at this stage, but we hope he will share a room with our daughter in the coming months when he is older, and we have planned their room with this in mind.

What's something about the newborn stage the second time around that genuinely surprised you—something you thought you'd have figured out but didn't?

I forgot how special it is—when they are really small and snuggly—you just don’t want those days to end ! I also had totally forgotten how to change a nappy, but have got the hang of that again pretty quickly!

What's one thing you'd tell a first-time parent—or a second-time parent—before they bring their baby home?

It will all be okay! and enjoy those first few weeks together curled up in a bubble.

You've built DH-PR into one of London's most respected fashion communications agencies. How has running such a fast-paced business shaped your approach to motherhood the second time around?

It really shapes my days and schedule—when I am doing pick-up/drop-off at nursery, it simply has to happen, so it’s made me a more organised person, I think. Family is at the centre of all that I do—but my business is my other baby too!

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